A town in Mid Wales has launched a year-long pilot scheme with the aim of achieving zero waste to landfill and a minimum 70% recycling rate through the use of ‘slow recycling’ – an intensive kerbside sorting collection system.

John Wilding of the Cwm Harry Land Trust which is carrying out the zero waste trial in Presteigne and Norton
The trial, which started this month, has seen Powys-based social enterprise Cwm Harry Land Trust take over recycling and refuse collections in Presteigne and Norton with the aim of delivering a “milk-man style” recycling collection service focussing on just 250 properties-a-day.
The process – known as ‘slow recycling’ – is a more intensive version of kerbside sorting and is intended to allow more time to work with less confident households to increase their recycling and encourage higher participation and engagement.
Plans for the 70% recycling rate are in line with the Welsh Assembly Government’s (WAG) ambitious ‘Towards Zero Waste’ strategy, which targeted a 70% recycling rate for household, commercial and construction waste by 2025 (see letsrecycle.com story).
The trial is set to use the existing recycling boxes and refuse sacks issued to residents by the waste disposal authority Powys county council, and builds on Cwm Harry Land Trust’s existing work with the county council as its food waste collection contractor.
David Clarke, Cwm Harry Land Trust operations manager, said: “This project encourages people to open their minds to new ideas about waste management. Consumption habits are a huge obstacle to zero waste that Cwm Harry Land Trust aims to remove by promoting different lifestyle choices, awareness and education.”
Lessons
Funding for the trial was secured from the WAG through the Welsh community recycling network Cylch. It is also being supported by paper firm Aylesford Newsprint, Powys county council and members of Presteigne and Norton town council and chamber of commerce.
In minutes outlining plans for the trial, Powys county council said: “Although it will not be replicable across the county there is likely to be areas of learning that will assist the council with the implementation of its own [kerbside sort] system.
“Although not involved in the initial bid the authority has since been working with the project to ensure the service dovetails with the authorities own.”
Trial
The trial is first intended to target 1,200 households in the Presteigne and Norton area and around 100 businesses. A second phase of the trial is also being developed which will focus on encouraging manufacturers to produce items more suitable for reuse or recycling.
Under the trial, Presteigne and Norton householders will be able to donate a percentage of the value of their recyclate to local charities and causes. And, the Cwm Harry Land Trust will also be running a series of events over the year to raise householder awareness about reusing and recycling materials and better purchasing.
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Commenting on the trial, Dave Moore, Aylesford Newsprint recycling area manager, said: “Aylesford Newsprint is pleased to support the Presteigne Zero Waste pilot which encourages a more sustainable approach to recycling.
“The future of zero waste depends upon better sorting and collection methods as well as challenging attitudes towards waste and recycling.”


